McDonalds, Coco-Cola, Apple, Nike and various others are powerful brands well recognized just by the sheer sight of their emblems, tag-lines or communication materials. These brands are made powerful because of the use of good public relations strategies and design that complements the strategy.
A powerful brand exists because of the 5 P’s of marketing which are people, places, products, price and promotion. The combination of these 5 P’s requires a PR practitioner to have a design perspective in mind in order to meet the 5 P’s efficiently. The function of PR is meant to provide organisations with maximum exposure to their audiences using topics and attracting factors of public interest. Therefore this requires PR practitioners to think with two thinking caps those of a designer and publicist. The design perspective of a product is a powerful communication tool. There is an emerging theme that is developing around Designer PR strategies which uses the application of psychological theories of impression management. PR practitioners should therefore be design savvy in order to reach their audience effectively.
Tweet this!
It is quite an interesting combination of marketing and public relations. I guess this is the fall of marketing and the rise of PR.
ReplyDeleteThis was a bit of a tight topic to explore, but I like the way you explore it into marketing and public relations. I guess that's why for some organisations both Marketing and PR are under the same department.
ReplyDelete